Resume

Senior Copywriter

October 2023 - Present

Lead and collaborate with the creative team to help determine conceptual campaign direction
Translate creative direction into engaging and effective copy concepts; exceeded performance
benchmarks on paid social portion of national campaign with a 93% YoY increase in engagement
Develop in-depth content for online experiences and digital campaigns
Clients: Mosaic, Bailey, Medtronic, Rosecrance, Bachman’s, Expo 2031, Profishiency, Utepils, and more

June 2021 - October 2023

Specialized in taking dense, technical, and scientific content and making it accessible, clear, and fresh
Created original and compelling stories that go beyond product to achieve brand affinity and trust
Clients: 3M, Axogen, Anthem, Argenx, Avēsis, Coloplast, Gore, Smith + Nephew, UCB, and more

March 2019 - May 2021

Translate consumer data, leadership insights, and identified market trends into credible and compelling assets for marketing use
Collaborate with clients, ecosystem partners, and internal SMEs to craft persuasive, pivotal stories aligning to brand objectives, business goals
Plan, create, and distribute cross-channel content (blog, email blasts, drip campaigns, webinars, white papers, ebooks) for diverse audiences
Identified, assessed engagement baselines and success metrics; collaborated with campaign associates to implement SEO and keyword best practices to attract users, increase brand awareness, and generate leads across multiple platforms
Achieved organic increase in LinkedIn followers by 3,000+ and 4x blog subscription lift within one year

June 2017 - March 2019

Supported product launches, campaigns, promotions, business activities for a national bank holding company with $22.1 billion+ in total assets
Concepted Savings Quest and Ask Away campaigns featured in locations across seven states and 321 branches (print, digital, and social)
Collaborated with product owners, marketing leaders, and designers on internal, external initiatives; evolved copy to meet legal requirements while maintaining creative standards for brand identity

September 2015 - June 2017

Established company-wide methodologies for efficient, accurate content creation with an emphasis on clarity, conciseness, and tone

Developed team of on-site and long-term contract employees; managed local editorial team to ensure on-time report delivery of 350+ external projects annually; led a remote creative team for website redesign
Trained new hires (75+) on brand standards, department templates, writing and design principles, and editorial processes
Crafted quarterly and annual company meetings, ghostwriting slides, notes, and recaps for live all-hands presentations

February 2013 - September 2015

Translated complex technical ideas into accessible, engaging explanations
Founded the editorial department and defined new report delivery process by identifying gaps in previous methodology
Created and maintained templates, style guides, and official documentation standards across 10 departments
Proofread, edited highly technical content from document creation to completion for 300+ client engagements within the Fortune 500, 50, & 5
Led writing development workshops for over 50 technical consultants

May 2012- May 2013

Oversaw the submission process, managed the blog and editorial calendar, prepped pieces for publishing; curated new talent

November 2011 - February 2013

Authored product descriptions, press releases, and blog posts for eight unique websites — each with a specific audience and tone, updated content, photographed products, and edited website images

I’ve appeared on stages for the following organizations:

BUILT BY GIRLS
Odd Salon, “ Who You Gonna Call? Catching up with London's Original Ghostbusters”
CONvergence
ACES: The American Copy Editors Society

2011 Lawrence Owen Prize for Non-Fiction

Edward Tufte: Presenting Data and Information
UC Berkeley: Effective Leadership and Management: Understanding and Influencing the Dynamics of Organizations

B.A. English w/ writing emphasis