EXPERIENCE

Senior Copywriter

Modern Climate
October 2023 - Present

  • Lead and collaborate with the creative team to help determine conceptual campaign direction

  • Translate creative direction into engaging and effective copy concepts; exceeded performance

    benchmarks on paid social portion of national campaign with a 93% YoY increase in engagement

  • Develop in-depth content for online experiences and digital campaigns

  • Clients: Mosaic, Bailey, Medtronic, Rosecrance, Bachman’s, Expo 2031, Profishiency, Utepils, and more

Senior Writer

Avalere Health
June 2021 - October 2023

  • Specialized in taking dense, technical, and scientific content and making it accessible, clear, and fresh

  • Created original and compelling stories that go beyond product to achieve brand affinity and trust

  • Clients: 3M, Axogen, Anthem, Argenx, Avēsis, Coloplast, Gore, Smith + Nephew, UCB, and more

Content Strategist

Silverline CRM
March 2019 - May 2021

  • Translated consumer data, leadership insights, and identified market trends into credible and compelling assets for marketing use

  • Collaborated with clients, ecosystem partners, and internal SMEs to craft persuasive, pivotal stories aligning to brand objectives, business goals

  • Planned, created, and distributed cross-channel content (blog, email blasts, drip campaigns, webinars, white papers, ebooks) for diverse audiences

  • Identified, assessed engagement baselines and success metrics; collaborated with campaign associates to implement SEO and keyword best practices to attract users, increase brand awareness, and generate leads across multiple platforms

  • Achieved organic increase in LinkedIn followers by 3,000+ and 4x blog subscription lift within one year

Senior Copywriter

TCF Bank
June 2017 - March 2019

  • Supported product launches, campaigns, promotions, business activities for a national bank holding company with $22.1 billion+ in total assets

  • Concepted Savings Quest and Ask Away campaigns featured in locations across seven states and 321 branches (print, digital, and social) 

  • Collaborated with product owners, marketing leaders, and designers on internal, external initiatives; evolved copy to meet legal requirements while maintaining creative standards for brand identity

  • Established company-wide methodologies for efficient, accurate content creation with an emphasis on clarity, conciseness, and tone 

  • Developed team of on-site and long-term contract employees; managed local editorial team to ensure on-time report delivery of 350+ external projects annually; led a remote creative team for website redesign 

  • Trained new hires (75+) on brand standards, department templates, writing and design principles, and editorial processes 

  • Crafted quarterly and annual company meetings, ghostwriting slides, notes, and recaps for live all-hands presentations 

Communications Manager

Bishop Fox
September 2015 - June 2017

Technical Editor

Bishop Fox
February 2013 - September 2015

  • Translated complex technical ideas into accessible, engaging explanations 

  • Founded the editorial department and defined new report delivery process by identifying gaps in previous methodology 

  • Created and maintained templates, style guides, and official documentation standards across 10 departments 

  • Proofread, edited highly technical content from document creation to completion for 300+ client engagements within the Fortune 500, 50, & 5 

  • Led writing development workshops for over 50 technical consultants 

Managing Editor

Paper Darts
May 2012- May 2013

  • Oversaw the submission process, managed the blog and editorial calendar, prepped pieces for publishing; curated new talent 

Copywriter

FinnStyle
November 2011 - February 2013

  • Authored product descriptions, press releases, and blog posts for eight unique websites — each with a specific audience and tone, updated content, photographed products, and edited website images 

Miscellaneous Skills

Specialties

  • Content creation, curation, and coordination 

  • Turning technical concepts into actionable insights 

  • Applying story to strategy

Technologies

  • Adobe Creative Suite

  • Airtable

  • ClickUp

  • Egnyte

  • Figma

  • Microsoft Office Suite

  • SEMRush

  • Squarespace

  • TweetDeck

  • Trello

  • WordPress

  • Workfront

  • Wrike

Industries

  • Agriculture

  • Cybersecurity

  • Financial Services

  • Healthcare

  • SAAS

Education

  • BA: English w/ writing emphasis
    Gustavus Adolphus College

  • Presenting Data and Information, Edward Tufte
    Effective Leadership and Management:

  • Understanding and Influencing the Dynamics of Organizations, UC Berkeley

Awards

  • 2011 Lawrence Owen Prize for Non-Fiction

Public Speaking

I’ve appeared on stages for the following organizations: 

Published Works